Who are we?



Gus Warriner is the laid back, long haired founder of Great Venture Surf Co (GVS Co.) The GVS Co. adventure started with Gus on the south coast of England in the little surfing town of Chichester where he was studying outdoor education at uni. Amongst the piles of dirty laundry and surf gear, Gus felt the real world calling and decided that he rather fancied continuing his outdoor lifestyle and dreamt of the best way to make it a reality.

Coupling his creative personality, love for surfing and the outdoors Gus created GVS Co. as a surf and lifestyle brand that brought all the best bits of his life and the sense of adventure into one brand.  A year down the line Gus recruited the help of older brother Alec and his partner in crime Nicole.



Nicole 'Duncs’ Duncan is the life and soul of GVS Co. and for that matter any party she turns up to.

Duncs humble beginnings are from the southwest coast of South Africa, but don’t let that fool you she spent most of her childhood and adult life in Scotland, hence the fierce, but lovely Scots accent. Duncs joined the GVS Co. team with the dream of owning a dog and bringing it to work with her every day, a simple dream, but one we loved.

Duncs working background is in media and more specifically VFX Production so her creative genius couldn’t hide. She brings the excitement and professionalism that all businesses need.  




Older brother Alec Warriner is the final member of our fun, sea and sun group. Alec teamed up with younger brother G and Nicole in the glistening hope of one day having a company where he could lead from the front with a hugely impressive beard. True story.

Like his compatriots Alec’s creativity is what cemented the idea of ‘yeah let’s do this’. A love for everything inspiring: music, art, sport and adventure is what put in motion the idea of creating a brand and lifestyle that represented this.

Alec’s working background is again in media, advertising in fact – so combining his knowledge of great campaigns and product he completes the team at GVS Co.